Break-Even ROAS Calculator
Enter your profit margin and see the exact ROAS your ads need just to stop losing money.
Neuron360 tracks ROAS against your break-even per campaign, so you cut the losers fast.
Why a “good” ROAS can still be a loss
This is the mistake that quietly drains budgets. A 3× ROAS looks healthy on the dashboard, but at a 20% margin you need 5× just to break even. You're losing money on every sale and the numbers look fine.
Know your break-even ROAS and you know your real floor. Neuron Monitor tracks every campaign against it so you cut the losers fast.
Good to know.
The return on ad spend you need just to cover costs: 100 ÷ your profit margin %. At a 40% margin it's 2.5×; at 20% it's 5×.
A 4× ROAS is brilliant at a 60% margin and a loss at a 20% margin. The headline ROAS means nothing without your margin.
Comfortably above break-even, roughly 1.5–2× it, so you've got room for product costs, returns and the odd bad week.
Never run ads below break-even again
Neuron360 tracks ROAS against your break-even per campaign, in plain English.