Emails, articles and funnels, step by step
The email workbench has eight steps, from the reason for the email to a check and a download. The article workbench has ten, from what people search for to a publish checklist. The funnel maker writes every page and email for six kinds of funnel.
From the workbenches
Email: twelve purposes, subject lines that each come with reasons (never a predicted open rate), and copy for Mailchimp, Klaviyo and Brevo. Funnel: six kinds plus a blank page, and 21 blocks in five groups.